Who We Are

Embrace the Chaos is a change and transformation consulting company.

We help organizations adapt to change, reinvent, transform and move forward in the chaos of the post pandemic world.

We provide services around:

1) Helping employees cope with chaos through our keynote speaking, workshops and executive coaching

2) Development of Business Strategy and Direction through our research and strategic consulting, using Chaos Theory as our foundation.

3) Launching Experiments to move your organization towards the new normal of a more virtual world.

We wrote the book on Chaos

Embrace The Chaos

How We Started

The idea of this company started in 2009 with our Founder, Bob Miglani accompanying a friend on a business trip to India. The friend had difficulty understand how anything gets done in the chaos of the Indian roads, meetings, large gatherings and busyness of life. To which our Bob responded, “It’s like an Indian wedding. You must “Embrace the Chaos” otherwise, you will miss the best time of your life. Because you can’t control it. It won’t be perfect. But you must go with the flow – adapt to the change, not focus on the messiness and enjoy the ride. And most importantly: always keep moving forward – because that’s the only thing we really have control over.”

And with that, Embrace the Chaos was born – first as a core principle that helped Bob to reinvent his career transforming a major division at one of the biggest companies in the world namely Pfizer Inc. Then as a successful book that hit the Washington Post Bestseller List in 2013. And later as the #1 speaking topic on which Bob delivered hundreds of Keynote Speeches and Workshops to Fortune 500 companies around the world helping thousands of professionals be inspired to move forward in their lives and workplace.

The company today is a partnership with three main principles and many dedicated colleagues working remotely across the world. We are based out of Princeton, NJ and work with companies everywhere.

Bob Miglani
Founder & CEO

Bob Miglani
Founder & CEO

Bob Miglani is a global thought leader, Bestselling Author of three books, a 23-year Ex-Pfizer executive, Keynote Speaker and Advisor to CEOs and Leaders.

He started his career as a sales rep for Pfizer Inc. in NYC in 1992 where he was highly successful at growing his territory’s business to #1. After moving to Pfizer’s corporate world headquarters in NYC he worked in several different areas of the company including Pricing, where he led the development of pricing strategies of Pfizer’s key products including Viagra, Lipitor and Celebrex. Recognizing a need in the business, Bob created and led the Market Access function (now called Global Health & Value) at Pfizer – one of the most important functions in the company today dealing with Government Payers around the world.

Over the course of 23 years at Pfizer Inc., Bob helped transformed teams, led colleagues through mergers and worked with customers, partners and colleagues in over 30 countries.

Bob left Pfizer in 2016 because he wanted to do something different with his life and took on a Management Role at small NASDAQ listed technology company, Applied DNA Sciences as Chief Business Development Officer, where he brought in the biggest business deal in the company’s history, securing market entry for the company.

Over the last few years, Bob has become an online change and transformation leadership celebrity with over 1 million views of his videos and posts on all his social channels where he reaches CEOs, corporate executives, business owners, high net worth individuals and successful business leaders and entrepreneurs – with his message from his three books that have been translated into multiple languages. He has also appeared in the Wall Street Journal, Financial Times, Bloomberg, Forbes and CNBC.

Bob’s personal story of moving to the U.S. at the age of 9 from India, the place of his birth, with his family with only $75 in their pocket and growing up delivering newspapers and helping his family run their Dairy Queen franchise – has been shared in his books, media interviews, podcasts, keynote speeches, YouTube videos – is a true testament to what is possible.

My Books



    How India Taught Me to Stop Overthinking and Start Living

    Published by Berrett-Koehler
    Get The Book


    30 Lessons on Service and Sales I Learned at My Family’s Dairy Queen Store

    Published by Hachette
    Get The Book
  • Make Your Own Luck

    Make Your Own Luck

    How to accelerate the odds of success in sales, startups, career and life.

    Published by Fingerprint.
    Get The Book
My Books
Karen Phelan
Managing Director

Karen Phelan
Managing Director

Karen Phelan is a speaker, consultant, and author of the international bestseller, I’m Sorry I Broke Your Company (Berrett-Koehler 2013),a humorous dissection of management consulting practices. The Toronto Globe and Mail named it one of the top ten business books of 2013, and it topped the business bestsellers in Japan for several months. In addition to writing and consulting, she is developing a tool that uses role modeling to improve communication, innovation, and team building.

Karen was a co-founder of Operating Principals, an organizational development consulting firm, and has twenty years of business transformation experience, both as a consultant at Cap Gemini Ernst & Young and Deloitte, and in several management positions at Pfizer and Johnson & Johnson. Karen also holds two engineering degrees from MIT.

Scott Magnaca
Managing Director

Scott Magnaca
Managing Director

Scott Magnaca is a sales leader, consultant and a successful entrepreneur. His expertise is around sales structure, compensation, strategy & leadership across several industries. He started his career with a leading security printing company in Toronto and he was quickly promoted to a North American sales leadership role and relocated to the United States in 1996.

Since then he has helped companies integrate and transform sales teams after acquisitions and recruited great and successful players for his teams leading to success and growth. In 2009 Scott created an online marketplace for used and excess equipment called MarketLinxx and negotiated highly successful distribution deals with companies around the world including companies in China.

In 2012 he was recruited by JDSU (now Viavi) to head a newly created business incorporating a recent acquisition. In this role he and his teams interacted with many of the largest brands in the world and developed a keen understanding of the ecommerce and global transformation of businesses using technology. He went on to a successful 10+ year run prior to relaunching Linxx, his independent consulting practice in 2018.

Over the last few years Scott has focused on sales and consulting in three key sectors including brand protection and authentication, Fintech payments and credit cards. Scott is well experienced in domestic and international sales including in Canada, Europe, United Kingdom, Korea, China, Singapore, Australia.

What We Do

The world has changed. We help teams change and transform to adapt in a post pandemic world.

We help people Cope. We help leaders Lead. We help you reimagine Business Direction & Strategy. We help you take Action and Experiment New Ways to Adapt. Some examples of how we help:

We have worked in many industries including: Pharmaceuticals, Healthcare, Consumer Products, Finance and Technology.